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When choosing a perfume bottle size, 1.7 oz (50 ml) is widely regarded as one of the most balanced and commercially successful options in the fragrance industry. But how big is a 1.7 oz perfume bottle exactly, and why do so many brands choose this size?
This guide provides a professional, industry-focused explanation of 1.7 oz perfume bottle size, including dimensions, usage lifespan, portability, packaging considerations, and comparison with other standard perfume bottle sizes.
A 1.7 oz perfume bottle equals approximately 50 milliliters (ml).
This measurement refers to the liquid capacity, not the physical dimensions of the bottle itself.
1.7 oz (US fluid ounces) = 50 ml
Considered a mid-size / standard retail perfume bottle
One of the most common sizes for Eau de Parfum (EDP) and Eau de Toilette (EDT)
Because bottle shapes, wall thickness, and design styles vary, the external size of a 1.7 oz perfume bottle can differ significantly even though the internal volume remains the same.
While there is no single fixed size, most 50 ml perfume bottles fall within the following range:
Height: 3 – 5 inches (7.5 – 12.5 cm)
Width / Depth: 1.5 – 2 inches (3.8 – 5 cm)
Bottle shape (square, round, rectangular, custom design)
Glass thickness and base weight
Decorative elements (thick base, sculpted shoulders, embossed logo)
Pump and cap height
A luxury perfume bottle with a thick glass base may appear larger and heavier than a minimalist 50 ml bottle, even though both hold the same volume.
On average:
1 spray ≈ 0.08–0.12 ml
50 ml ≈ 400–600 sprays
Estimated usage time:
Daily use (2–3 sprays/day): 3–5 months
Moderate use: 6–9 months
Occasional use: Up to 1 year or more
This balance between longevity and freshness makes the 1.7 oz size extremely attractive to both consumers and brands.
Yes. A 1.7 oz (50 ml) perfume bottle is:
Below the 100 ml airline liquid limit
Suitable for carry-on luggage
Easy to store in handbags or travel cases
For this reason, many brands position 50 ml bottles as:
“Daily fragrance”
“Travel-friendly luxury”
“Perfect mid-size option”
From a packaging and marketing perspective, 50 ml offers several advantages:
More affordable than 100 ml
Higher perceived value than 30 ml
Encourages first-time purchases
Works well with both standard molds and custom bottle designs
Allows thicker glass bases without making the bottle overly heavy
Ideal for premium caps, custom sprayers, and decorative finishes
Lower shipping weight than large bottles
Easier storage and carton optimization
Popular size across global markets
| Size | Capacity | Typical Use |
|---|---|---|
| 0.33 oz | 10 ml | Samples / travel sprays |
| 1 oz | 30 ml | Entry-level or travel size |
| 1.7 oz | 50 ml | Mainstream retail standard |
| 3.4 oz | 100 ml | Value size / long-term use |
| 6.8 oz | 200 ml | Collector or refill formats |
Among these, 1.7 oz remains the most balanced choice for both consumer convenience and brand profitability.
Designer fragrances
Niche perfume brands
Private label perfumes
Luxury attars (with spray)
Gift sets and limited editions
It is also one of the most requested sizes for custom glass perfume bottle manufacturing.
When selecting or customizing a 50 ml perfume bottle, brands should consider:
Glass clarity (flint, extra flint, colored glass)
Bottle shape consistency with brand identity
Compatibility with standard or custom spray pumps
Decorative processes (frosting, coating, silk screen, hot stamping)
A well-designed 1.7 oz bottle can significantly enhance brand perception and shelf appeal.
A 1.7 oz (50 ml) perfume bottle is more than just a size—it is a strategic packaging choice.
It offers the perfect balance between usability, luxury presentation, cost efficiency, and global market acceptance.
For brands and buyers alike, the 50 ml perfume bottle remains one of the most versatile and commercially successful formats in the fragrance industry.
